Have you ever wondered why you feel a sudden wave of tranquillity after stepping foot inside of a blue room, or a sense of excitement when you are surrounded by vivid red tones? It could have something to do with the powers of colour psychology, and how they play a part in our emotions subconsciously.
Used widely in marketing, colour psychology can be a powerful tool to incorporate into interior design. Colours can have more impact on a room and its atmosphere than any other factor.
Just as the colours can impact our emotions, the different hues of them can have just as much effect. Therefore, they are something to keep in mind when creating your desired space. Let’s talk about a bedroom for example. How do you want the space to feel when you walk inside? Do you want a calm space to unwind after a hard day at work? Or do you want a glamourous space to get dressed up and feel like a celebrity? Once you have picked a goal, you can then create a theme around it, starting with the colour palette.
It’s great knowing how the colours can affect our moods, however, how reliable is this theory? Let’s take a moment to dive deeper, shall we?
Sir Isaac Newton discovered the Colour spectrum back in the late 1660s. He found out exactly how it is organised and composed, however, it was the Ancient Egyptians who first discovered how colours impacted our emotions and feelings.
They then used this information in their holistic beliefs to represent their God’s through artwork and statues. For example, Red was known to increase circulation and stimulate both the body and mind. Blue on the other hand was used to soothe aches and pains.
Modern-day research has shown how colours can not only affect our mood but our sleep quality, well-being, and heart rate too. Many studies have been carried out over the years and whilst results can differ slightly, the outcome stays the same. Colours affect our decisions by emotion.
Now Colour Psychology is a great starting point to any project, however, it’s important to remember that no two humans are exactly alike, therefore it isn’t guaranteed that everybody who enters that room will experience the same emotions as the colour suggests.
There is a reason why some people feel happier in Autumn compared to the Spring. Everybody is motivated by different colours and lights.
Some people love Spring for the bright new blooms ready to spring to life and vivid blue skies that can go as far as the eye can see.
Others love Autumn, they see the beauty in the changing colours of the leaves and the golden sunrises not to be missed.
So, whilst it cannot be 100% accurate to everybody’s emotions, it is a good starting point for any room.
Over the next few weeks, we will dive deeper into Colour Psychology and break down some of the most common colours to see what room styles would benefit you the most and how to get the maximum result out of them.